Get The Code

The Open Video Viewability code was developed by TubeMogul and is supported by the Founding Members of the OVVC.

This open-source solution is released with the most relaxed license available allowing anyone to edit, copy or use the code.

Flash and JavaScript is available on GitHub for industry review.

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Benefits

  • Requires no changes to the publisher’s website
  • Works on any VPAID unit
  • Not specific to any one exchange, network or marketplace
  • Tested across all major browsers and tens of thousands of sites
  • Detects whether the browser containing the video ad is the active window on the user’s screen
  • Detects and accounts for the browser’s scroll bars
  • Can be used in the publisher’s ad server Flash code to provide viewability from non-VPAID units
  • Can fire other 3rd party measurement services that measure viewability at the same time
  • Detects pre-roll running as in-banner 300×250 video

See the technology in action by visiting the demo page.