A single open-source technology for measuring ad viewability, aligned with commonly agreed upon industry standards and exposed to broad technical review. The technology is distributed openly, free of cost.
As corporate citizens of the digital video ecosystem, we are advocates of transparent advertising transactions. We believe in the open development of a single common technology for measuring video viewability.
Join us! If you’re actively interested in furthering the goal of creating a single digital viewability technology standard, we’d love to have your participation.